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Today over 90% of consumers start their buying process with a search engine(primarily Google) Being at the top of the search results for your most profitable keywords is a dynamite way to secure your businesses success online.
Not only does SEO ensure your business succeeds, but SEO will continue to bring in traffic years after your campaign has finished. Other strategies rely on luck and paying big companies like Facebook and Google for them to be seen…
Problem is that once they stop forking over their hard earned cash is that they stop being seen! With SEO you’ll be in the spot light for years to come, which means once you gain an ROI the rest is literally FREE!
What Are Clients Have To Say About Us
Rami MalakaFounder of Rami Malaka Digital Marketing
Aaron at Digital Storm SEO has by far surpassed my expectations when it comes to what I thought search engine optimization can do for me and my customers. Working with Aaron on various projects has been such great experience.
Joaqin DonesCEO of Sherlocked Marketing
Reaching out to Aaron and his team for some extra guidance with some of the more difficult SEO clients I have was well worth it. He not only helped me get on the right track but provided me with a direct plan for success. Thanks again Aaron.
Darnald Kimble, Jr.Virtual CMO for Recruiters
Aaron is the best! He absolutely knows everything you need to know to steadily grow your business using search engines. I wouldn’t trust any other SEO to handle my search marketing needs.
Casandra ValentinValentina Media
SEO is all about results and there is no one better than Aaron to get your company’s SEO Strategy implemented. I am confident that Aaron can provide tremendous value not only in terms of rankings but also growth to your business and online presence. Don’t hesitate to work with Aaron.
Learn 6 Reasons Why Search Engine Optimization Is Great For Businesses
Running a competitive business in the modern economy is a complicated affair. You have to have some kind of product or service to offer the economy, as well as a means of producing it. Of course, you also have to be able to do so with a reasonable profit margin, and you also need to find a way to price it in such a manner that consumers choose it over the offerings of your competitors, whether that be undercutting them on price or earning the right to charge a premium. On top of all this, you have to deal with federal, state, and municipal laws while hiring and handling employees, paying taxes, and doing a million other things.
The day to day operations is so time-consuming that many larger businesses actually divorce the roles of CEOs and COOs into two different people. Even if your business is so small that you wear both hats, it is still critical that every once in a while you step back from getting involved in all the details of your daily business to step back and think about the big picture. You need time to reflect and make sure your business is doing everything it should, and that it’s doing them well.
One aspect of modern business you might be neglecting or not even doing is Orange County SEO or search engine optimization. Your website is your virtual business card, and sometimes it’s even your marketplace or storefront! You don’t even have to run an e-commerce business for your website to be integral to your bottom line. Even a localized plumbing company that takes online appointments and service requests rely on traffic to its website to get its trucks and technicians rolling out.
Keep reading into the following paragraphs to learn 6 reasons why SEO Orange County is great for businesses trying to survive and thrive in the modern economy and marketplace:
1) You can tap into the trust search engines earn:
Almost everyone that goes online to look things up has a personal favorite search engine that they use. Google leads this sector currently and has done so for a long time. However, it is far from alone. It has robust competition from Yahoo and Bing, and there are dozens of other notable players, not even counting fringe search engines trying to draw their own small crowds. When you do search engine optimization for your own business, you get to take advantage of any goodwill a search engine has with its own users. Those who use Google do so because they count on it to deliver good results for the queries they input, and so they trust the highest ranked pages more than any other because they’re at the top of the list. The higher you are on those lists, the more credibility and reputation you have before they even visit your website.
2) Your marketing dollars go so much further:
There’s nothing wrong with continuing to advertise on television and radio or running print ads in newspapers, magazines, and direct mail. However, no marketing medium provides more bang for the buck that SEO and other online options do. Consider the very nature of search engine optimization: you’re priming your website to be one of the most visible links for folks typing in things that would lead to your website. Granted, everyone watching the local football game might see your ad for your HVAC business, but anyone living in an apartment complex won’t call you since they have a maintenance department, and anyone living outside your service area will never see you trucks roll up. SEO not only delivers visitors to your website, as it only delivers those that are interested in what you have to offer already. All your website has to do is earn their trust and then compel them to do something, be it buy something, request an appointment, join a mailing list, or ask for additional information.
3) It’s easy to test out marketing campaigns:
As powerful as Orange County SEO experts are, it’s still good to market and advertise through other mediums just so your eggs aren’t all in one basket. Given the relatively low cost and the overall efficiency, SEO provides, it makes it a fertile testing ground for trying out different kinds of branding, colors, images or logos, slogans, and the like. You can find out what marketing campaign ideas work and which ones don’t before committing precious dollars to more expensive channels. You can even do A/B testing of entirely different website configurations if you want.
4) You get to tap into the growth engine of the modern world:
The Internet isn’t the only source of economic growth in the world, but it’s certainly a potent one. Even after an initial explosion in the 1990s, it’s still growing after more than a generation, and it’s certainly growing with mobile technology users more than anyone. Make sure you don’t miss out!
5) You might find niches and shoulder keywords your competitors haven’t:
As you set up and run your own SEO campaigns, you’ll choose keywords and search strings to emphasize, and you’ll learn which ones you have competition in. You might just discover some key-phrases that aren’t getting a lot of competition, and they can be gold mines. Returning to the HVAC service company example, assume your primary city is Huntington Beach, but you’re more based out the suburb of Irvine. You might find a lot of keyword competition for “HVAC services Huntington Beach” and not so much for “HVAC service Irvine.” You should target both, but you can potentially own Irvine.
6) Search engine optimization can show you where you need improving:
It’s possible to run a stellar OC SEO campaign that drives spectacular numbers of visitors to your website, which is what you want, only to not see your revenues go up, which is decidedly not what you want. If that happens, you’ll have a good idea that something is wrong with your business. It could be as simple as tweaks your website needs in order to see its conversion rate soar, but it might also be that you’ve got bad price points relative to your market and competition. SEO OC success that doesn’t translate into profit success at least lets you know you’ve got another kink to work out.
Now that you know 6 reasons why search engine optimization is great for businesses, consider your own company’s efforts, or lack thereof, in this area. Decide if you are happy or content with your goals, or at least your current progress towards them. If not, adjust either your objectives or your strategy for attaining them, or even both. Never be so proud of your own in-house SEO staff that you don’t know when to turn to outside help from an Orange County SEO Company, and certainly do it if you don’t have an internal staff handling this critical aspect of modern business operations!